Our Team

Who We Are

We’re a life coaching practice rooted in the belief that real change begins with clarity, self-awareness, and support. Our mission is to help individuals move beyond doubt, overwhelm, and uncertainty — and into lives that feel purposeful, confident, and aligned.

Whether you’re navigating a major life transition, seeking deeper fulfillment, or simply ready to reconnect with yourself, our coaching process is designed to meet you where you are. Through honest conversations, proven tools, and compassionate guidance, we help you uncover your goals, shift your mindset, and take meaningful action.

We’re not here to tell you who to be — we’re here to walk beside you as you become the version of yourself you’ve always known was possible.

Meet The Team

We have a rather unique blend of technical skills to build the Potentialisation platform and coaching and theory for the assessments and more.

Our Potentialisation platform is a software as a service system that can support many types of surveys, assessments and tools.

Individual assessments hosted in the platform include a variety of psychological instruments and tools, some provided by partners and specialists in their own fields.

Founder

Jon is a founding member of Potentialisation Ltd. With a background in Technology, Psychology, and Innovation, he is passionate about helping individuals and organisations realise their full potential.

Christopher Cooke

Co-Founder

Christopher is a founding member of Potentialisation Ltd. He brings deep expertise in systems thinking, leadership development, and organisational transformation.

Development Lead

Osama is an accomplished MERN Stack Developer with a passion for creating innovative web applications. He has a strong foundation in modern JavaScript frameworks and a comprehensive understanding of the software development life cycle.

Domain Advisors

Dr Darren Stevens

Constructed Development Theory

Darren has created a groundbreaking PhD theory of Constructed Adult Development challenging stage development models with more rigorous model of Cognitive Intentions

Steve Conley

Life and Finance Planning

Steve walked away from decades leading retail investment strategy for three of the UK’s largest banks to rebuild financial planning around integrity, empowerment, and freedom

Louise Reader

Innovative educational development

Louise has core interest in research and enterprise development, to explore and promote the use of technology and social innovation in business to contribute to the advancement of knowledge and practice for economic development

Chris Cook

Life and Finance Planning

Chris is an authority in climate finance and legal innovation, with over four decades transforming complex financial ecosystems into equitable, resilient frameworks.

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